Online Marketing Manager (m/w/d)

Following extensive structural and conceptual repositioning, we will be reopening one of our hotels in summer 2024.

Therefore, we are looking for a dynamic and experienced person to fill the position of Content Manager. If you are a passionate marketer who loves innovation and creativity, we would like to get to know you.

Your tasks:

• Control of content management from the idea to playout
• Creation and maintenance of the editorial plan as well as coordination of the content process and publication of content on selected online and offline channels (e.g. blog, social media, website, advertisements, e-mail, etc.)
• Creation of high-quality content to reach and inspire the target group (creatives for social media, texts for websites, social media captions and landing pages as well as emails)
• Development of attention-grabbing social media strategies and management of social media communication in coordination with the team and external agencies
• Creating new texts and landing pages in the CMS
• Analysis of the performance of (online) marketing campaigns, taking into account common KPIs, creation of reports and derivation of optimization measures
• Management of agencies and external service providers
• Identification of trends and best practice examples as well as implementation of benchmark and competitive analyses

Your profile:

• Completed commercial training or a degree in marketing
• You are characterized by your strong communication skills and enthusiasm
• You have a high affinity for trends, online and social media
• Knowledge of graphics and photo & video editing programs is an advantage (Adobe CC, Canva, etc.)
• Independent and efficient way of working
• Experience with social media management and social media monitoring tools is an advantage
• You are experienced in creating editorial content (text, images, video, sound)
• Knowledge in the production of moving images would be desirable
• Excellent written and spoken German
• A strong ability to work in a team rounds off your profile

Our offer to you:

• Full-board catering at the company - even on days off
• Accommodation: Own employee hotel with terrace and parking lot
• Further training opportunities in personal and professional areas
• New flexible working time models
• year-round job
• Promotion opportunities
• family-friendly working hours possible
• numerous employee benefits