Part-Time Social Media & Content Marketing Specialist (m/f/d)

all year round

Deutschland, Bayern

Description

Social Media & Content Marketing (m/f/d)Part-time | 20 hours per week

Do you love telling stories with images, videos, and words? Do you have a knack for great content and know that there’s more to a successful social media presence than just a pretty picture?

Then welcome to our family! We’re warm, genuine, and sometimes a little wild. Five stars, yes—but above all, we’re about genuine hospitality, team spirit, and a passion for what we do.

Your mission:

Create content and tell stories: You’ll produce posts, Stories, and Reels—from the initial idea through photos, videos, and text all the way to publication. In doing so, you’ll authentically capture the special moments of our daily hotel life with a keen sense of our brand’s voice.
Managing channels: You’ll plan and publish content, respond to comments and messages, and stay on top of current trends.
Supporting advertising campaigns: You’ll assist with the implementation of our social media ads, understand the key metrics, and present the results in a clear and understandable way.
Developing editorial calendars: You’ll plan our content proactively and create appropriate editorial calendars in close coordination with the marketing management team.
Producing photo and video content: You’ll independently carry out small-scale content shoots at the hotel, assist with professional photo and video shoots, and develop content for our channels based on them.
Identify trends: You monitor current trends on Instagram, Facebook, and other relevant platforms and assess what truly aligns with our brand.

Requirements

What you bring to the table:

Social media experience: You’ve already gained some initial experience in social media, content creation, or online marketing. Some exposure to hotel marketing or tourism is a plus, but not required.
An eye for aesthetics: You have a keen sense of visual language, perspectives, and details, and can independently shoot and edit photo and video content.
Proficiency with the right tools: Canva, CapCut, and the Meta Business Suite are familiar to you. Ideally, you’ve also worked with Meta Ads Manager.
Understanding of metrics: You’re familiar with key social media metrics, can interpret results, and derive insights for future content and ads.
Initiative and team spirit: You work creatively, methodically, and reliably; you contribute your own ideas and enjoy coordinating with the team and the various hotel departments.

And one more thing—from us personally:

You don’t have to be an expert on every platform or jump on every trend. But if you see social media as more than just pretty pictures, enjoy getting out there with a camera yourself, and want to help develop our social media presence with your ideas, intuition, and a keen eye for numbers—then let’s talk.

We look forward to meeting you.

Mara & Cora Frank

Language skills

German

C2 (excellent knowledge)

Work permit: EU citizens are given priority (no permit required)
Working time: Part-time

Offer

Join us—we have the best “hideout” for you!

Here, you’ll find a place on a strong team where the ground rules are clear: flat hierarchies, fair pay, and genuine camaraderie. Here, everyone pitches in, and no one gets left behind! Regular feedback sessions and customized training are just as much a part of what we do as the many perks that make your day-to-day life better—from discounted overnight stays for you and your loved ones to wellness offers that let you unwind.

Our top priority?

Transparency and mutual respect. Here, everyone knows where they stand, and we stick together. Trust and appreciation are our top priorities—and that’s what makes working in our “family crew” so special.

Sound like your kind of thing? Then pack your bags and join our gang!