Head of Marketing (m/f/d)

Is marketing more than just pretty pictures and good copy to you? Do you think strategically and have a keen sense of style and branding? Welcome to our family! We are warm, down-to-earth, and sometimes a little wild—just like any good family. And of course, we are proud to be a 5-star hotel, but our motto is: drop the titles, roll up your sleeves, and be a host!

As Head of Marketing (m/f/d), you will take over the management of our marketing department and actively shape the further development of our brand – both strategically and operationally. In close cooperation with management, reservations, and external partners, you will increase our brand awareness and occupancy rates. 

Who are we? With 140 beds, around 80 employees, and a family of hoteliers, Franks has been offering exclusive 5-star hospitality in Oberstdorf since 1964. The hotel boasts breathtaking views of the Allgäu Alps and ski jumps, surrounded by nature and hiking trails that delight visitors all year round. Modern Alpine rooms, a spacious wellness area, and regional cuisine ensure that guests—as well as many long-standing employees—keep coming back to Franks.

Your mission

Brand & Strategy Architect You will continuously develop our marketing strategy – derived from the overarching corporate strategy – and ensure consistent, coherent implementation across all channels.

Head of Marketing You will manage the marketing department in terms of both technical and organizational aspects, set priorities, and create clear structures – with an eye for detail and the big picture.

Quality guardian with a sense of styleYou have a keen sense of design, visual language, text, and brand image, and ensure that everything that goes out to the outside world radiates class, style, and value—always in line with our corporate design.

Performance & numbers expert You analyze and evaluate marketing measures, derive optimizations, and keep an eye on budgets, KPIs, and campaign performance. Your decisions are based on facts and figures and your feel for the market. 

Interface professional You work closely with the reservations department, agencies, and external partners to optimally integrate marketing and sales.

Coordinatorin instead of lone wolfin You will work with us to decide which topics should be handled internally and which would be better outsourced to agencies or external service providers—and you will manage these professionally.