
Generation Alpha in the Hospitality Industry & Gastro
A Generation Enters the Workforce
The first members of Generation Alpha are currently on the cusp of entering the workforce. Some are already completing their first internships and starting apprenticeships or vocational training programs. If you, too, are thinking about what to do after high school and are considering a job in the hotel or restaurant industry, this article will help guide you.
You'll learn:
- Which values are particularly important to your generation in the workplace.
- Why the hospitality and restaurant industries might be a good fit for you.
- How to apply for suitable apprenticeships, schools, and internships.
What matters most to Generation Alpha in the workplace?
What’s key when choosing a career? Above all, being aware of your own values and expectations. That’s why our tip is: Take some time to reflect and answer these key questions for yourself.
As a member of Generation Alpha, clear structures, fair pay, and genuine appreciation are likely very important to you. You want to understand how work works and continue to grow.
Education researcher Klaus Hurrelmann has summarized Generation Alpha’s expectations into five “Bs”:
- Compensation
- Work Environment
- Enrichment
- Relationships
- Needs

Here's what matters to Gen Alpha when choosing a career:
- Fair, transparent pay and predictable work schedules
- Honest feedback and support in the workplace
- Purpose and values such as sustainability and diversity
- Work-life balance
- Digital tools and room for your own ideas
Would you agree with this assessment? If so, a career in the hospitality industry might be just right for you. Why? We’ll give you some compelling reasons why you should choose this industry.
Why the Hotel and Restaurant Industry Is a Good Fit for Generation Alpha
The industry almost automatically fulfills many of Generation Alpha’s desires. The hotel and restaurant industries offer human interaction, clear responsibilities, and concrete paths for professional growth. At the same time, you have the opportunity to get to know many different tourist regions, gain international experience, and secure long-term employment at a business.
#1 A Real Team Instead of a Screen-Filled Daily Life
Whether in the kitchen, front-of-house, at the front desk, or in housekeeping: In the hotel and restaurant industry, you work with people, not just machines. Of course, the guests are the top priority. This provides a nice balance to our digital daily lives. Another advantage: It’s not uncommon for your coworkers to become like a second family—in this industry, people stick together.
#2 Accountability and Tangible Results
You’ll take on specific tasks right from the start and learn something new every day. In short: It never gets boring. At the end of a shift, you’ll see what you’ve accomplished and receive immediate feedback from guests and your team. These daily successes are incredibly rewarding.
Discover Careers in the Hotel, &, and Restaurant Industries
#3 Clear Career Paths and Professional Development
There are many steps along the way, from an apprenticeship to a leadership position. Those who are willing to learn will progress step by step and be open to trying new things. Do you have specific career goals? In the hospitality and restaurant industry, you can work your way up in every area—all the way to management.
#4 Working Where Others Go on Vacation
Whether mountains, lakes, cities, or the countryside: You decide which business is right for you. And of course, one particularly attractive aspect is the benefits you’ll receive as an employee at hotels in renowned tourist destinations. These range from mountain rail tickets and discounts at partner businesses to free access to the spa and wellness area. On your days off, you’ll enjoy the top-notch amenities of these tourist regions, while seasonal and year-round jobs give you the flexibility you need and the chance to discover new things.

#5 Salary, Tips, and Ways to Save Money
The hotel and restaurant industry has undergone a transformation in recent years. One result: higher pay. That’s because most businesses pay according to collective bargaining agreements, compensate employees based on experience, expertise, and performance, and offer bonus payments. Depending on which job you choose, tips will also be added to your earnings. Plus, room and board are free at most establishments—which saves you quite a bit of money.
Ready to get started in the hospitality and restaurant industry?
Generation Alpha brings fresh ideas, digital skills, and clear expectations. The hospitality and restaurant industries offer the ideal environment for this, combining teamwork, responsibility, and career opportunities.
Create your profile now and use the Job Alert to find the job that's right for you.
FAQ on Generation Alpha
Generation Alpha includes everyone born in 2010 or later. The term was coined by researcher Mark McCrindle. This generation is growing up surrounded by smartphones, tablets, and artificial intelligence from a young age. The oldest members of Generation Alpha are now around 16 years old and are currently making their first career choices.
The oldest Alphas are now 16 years old. They are doing their first internships and will begin apprenticeships and vocational training in the coming years.
Yes. The industry offers teamwork, the opportunity to take on responsibility quickly, and clear career paths. This aligns well with the expectations of the younger generation.



































